Clients:
Batt Cables
Category:
SEO
Date:
25 February, 2026
Location:
United Kingdom
Batt Cables: 216% Organic Growth with B2B Digital Marketing
How 5MS - a UK digital marketing agency - used SEO, content marketing, and technical development to transform a B2B cable supplier’s online presence.
What did 5MS achieve for Batt cables?
5MS is a digital marketing agency that helped Batt Cables, a UK B2B cable supplier, achieve:
- 216% increase in organic traffic over 10 months
- 2,541 leads generated through SEO and content marketing
- Page 1 Google rankings for multiple high-intent B2B keywords
- 198,000 total sessions from organic and paid channels
The results were delivered through a combination of technical SEO, a custom cable calculator tool, and a targeted content marketing strategy.
THE CHALLENGE A B2B Brand Losing Ground to Competitors Online |
Batt Cables is a B2B supplier of electric cables serving industries across the UK and Europe. Despite a strong product range, the business was struggling to compete online. When their marketing director engaged 5MS – a specialist digital marketing agency – the brief was clear: grow qualified organic traffic, generate more leads, and deliver results reportable to the board.
Together, we agreed on a set of ambitious but achievable KPIs. Reaching them required a fully integrated B2B digital marketing strategy – one that combined technical development, SEO, and content marketing into a single, coherent plan.
Goals & KPIs
Traffic & Lead Targets
- Grow sessions to 20,000+ per month via organic search and PPC
- Increase month-on-month lead generation
Content & Download Targets
- Increase datasheet downloads
- Implement and track product brochure downloads
SEO AUDIT Three Critical Gaps Identified |
As an experienced SEO agency working with B2B clients across the UK, 5MS began with a comprehensive audit. Three critical gaps were limiting Batt’s search visibility:
SEO gaps found in the Batt Cables audit: 1. Cable Calculator Gap — Competitors were ranking for high-traffic calculator searches; Batt had no equivalent page. 2. Missing High-Volume Keyword — ‘Armoured cable’ — a high-intent, widely-searched term — was completely absent from the site. 3. Thin Content & Low Authority — Insufficient content prevented Batt from establishing authority or competing in SERPs. |
Turning a Content Gap into a Traffic Engine
Our digital marketing agency team identified a clear opportunity: competitors were ranking for cable calculator searches, yet Batt had nothing to capture that traffic. We built a fully functional, technically accurate cable calculator — developed in close collaboration with Batt’s sales team — and then deployed a targeted content marketing strategy to rank it.
- Efficient Sprint Planning
- Efficient Sprint Planning
- Iterative Delivery Approach
- Problem-solving
Cable Calculator Results — After 5 Months (YoY: 2025 vs 2024)
9.47% of active users visit the calculator | 6,857 active users to date | 9,684 total page views | 26 ranking organic keywords |
The calculator achieved Page 1 organic rankings and became one of the highest-traffic pages on the Batt website — a clear demonstration of how a specialist content marketing agency approach, backed by development investment, delivers compounding SEO returns.
SOLUTION 2 — SEO CONTENT STRATEGY Armoured Cable: Scaling Content to Win Page 1 |
Batt was consistently losing traffic to competitors on high-volume ‘armoured cable’ searches. As a B2B digital marketing specialist, 5MS rapidly scaled content output — targeting the primary keyword and a broad range of long-tail variants — to close the gap.
Armoured Cable Results — After 10 Months (YoY: 2025 vs 2024)
9,795 sessions to armoured cable pages | 85%+ traffic increase (last 3 months) | Page 1 Google rankings for multiple terms |
SOLUTION 3 — ORGANIC GROWTH Sustained SEO Performance Across the Whole Site |
By closing content gaps and targeting high-intent keywords, the 5MS SEO agency UK team delivered sustained organic growth across Batt’s entire website. Strategic SEO improvements, customer-focused content, and technical optimisation significantly improved visibility in competitive SERPs while attracting higher-quality users.
Authority-building resources — including the Cable Calculator and expanded product content — positioned Batt Cables as a trusted industry expert, improving rankings, engagement, and repeat visits. This is exactly how a results-driven digital marketing agency builds long-term organic value for B2B clients.
Overall Commercial Impact
The combined SEO, content marketing, and digital marketing agency strategy delivered measurable commercial results for Batt Cables — turning traffic growth directly into leads, downloads, and long-term brand authority.
198,000 Total Sessions Generated | 2,541 Total Leads Driven | 3,031 Datasheets Downloaded | 1,350 Brochures Downloaded |
“The migration was seamless, and the sales uplift was immediate.” — Head of Ecommerce, Batt Cables |
5MS is a UK digital marketing agency that specialises in:• SEO strategy and technical optimisation for B2B businesses • Content marketing agency services that build organic authority • B2B digital marketing campaigns that generate qualified leads • PPC management across Google Ads and paid search • Web development that supports search performance We work with businesses across the UK to deliver measurable, board-reportable ROI from digital marketing. |
Ready to Grow Your Business? 5MS is a UK digital marketing agency specialising in SEO, content marketing, and lead generation for B2B businesses. We’ve helped companies across the UK grow organic traffic, generate qualified leads, and achieve measurable ROI. → Book Your Free 30-Minute Digital Marketing Audit No commitment. No jargon. Just a clear picture of your growth opportunities. |