So you’ve got the products, the branding is slick, and your ecommerce store is ready to convert. There’s just one thing missing: traffic. Not just any traffic—but organic, high-intent, ready-to-buy traffic from Google. That’s where ecommerce SEO link building comes in.
If SEO were a popularity contest, backlinks would be the votes that get you crowned. But not all links are created equal—and Google’s no fool. Spammy tactics are out, and smart, strategic link building is in.
Why Ecommerce SEO Link Building Still Matters in 2025
Backlinks still matter. They help Google decide which sites to trust and which pages deserve more visibility. For ecommerce, that makes a real difference. Links from trusted sources do more than improve rankings. They help your store look more reliable, both to search engines and to shoppers. A link from a relevant blog, news site, or industry publication sends a clear signal that your brand is worth paying attention to.
Search is competitive, and every advantage counts. Building links from the right sources can bring in customers who are ready to buy, not just boost traffic for the sake of it. Link building isn’t outdated. It’s just often done poorly. The key is knowing which tactics still work and how to use them without wasting time.
Here’s what actually works when it comes to earning links for your online store.
1. Guest Blogging That Doesn’t Suck
Pitch Smart, Not Spammy
Guest blogging isn’t dead—it just needs a better reputation. Instead of blasting cookie-cutter emails, pitch original ideas to niche-relevant blogs, media outlets, and partner brands.
- Sell eco-friendly products? Pitch to sustainability blogs.
- Run a tech store? Find niche gadget reviewers and blogs.
Relevance + authority = Google gold.
Link with Purpose
Don’t just sneak in a homepage link and call it a day. Add real value. Link to category pages, buying guides, or product comparisons—whatever naturally fits and helps the reader. Editors love it, and Google does too.
2. Create Link Magnets (No, Not Just Listicles)
Build Content People Want to Reference
Forget 500-word fluff. Think: deep-dive guides, unique data, real customer stories, or expert roundups. Great content gets cited. If you sell workout gear, don’t write “Top 10 Dumbbells.” Write “The Science Behind Choosing the Right Dumbbell Weight (With Pro Tips).”
Visual Assets Win Links
Infographics still work—when they’re packed with useful, shareable info. Turn internal data into visuals, chart trends, or compare product stats. Embed codes = natural backlinks. And don’t forget to pitch them to blogs or include them in your outreach.
3. Influencer Collaborations That Actually Give You Links
Go Beyond Instagram Shoutouts
Influencers are more than brand awareness tools—they can be SEO powerhouses if leveraged right. Partner with those who have actual blogs, YouTube channels, or digital publications.
Offer them:
- Your product + an honest review (link included).
- Affiliate opportunities with tracked URLs.
- Early access to new collections in exchange for coverage.
Host Interviews & Feature Them
Flip the script: interview influencers in your niche and publish the post on your site. Chances are, they’ll link to it from their platforms. Bonus: it makes you look more credible, too.
4. Broken Link Building (AKA The Link Hustle)
Find Broken Links, Offer Better Content
This tactic takes patience—but it’s ridiculously effective. Use tools like Ahrefs or Check My Links to find broken links on relevant websites.
Got a link that points to a deleted product guide? Offer them your up-to-date version. Webmasters love fixing broken stuff, and you’re helping them out.
Pro Tip: Build Assets Worth Linking To
Don’t just send your homepage. Create evergreen blog posts, comparison tables, or visual buying guides that act as perfect replacements for outdated content.
5. Turn Your Customers Into Link Ambassadors
Loyal Customers = Linkers in Disguise
Got customers who run blogs, YouTube channels, or active socials? Give them a reason to link to you.
Offer:
- A loyalty program with referral links
- Blog review opportunities
- Early access to new launches
You’ll be surprised how many links you can get by simply asking the right people at the right time.
6. Local Links (Yes, Even for Ecommerce)
Think Beyond .com—Go .local
Even if you ship nationwide, don’t ignore local SEO. Google loves proximity. Partner with local bloggers, sponsor events, get listed in business directories, or collaborate with hometown influencers.
Got a physical store or showroom? That’s prime real estate for hyperlocal backlinks from community hubs and news outlets.
Create Localized Content
Make city-specific buying guides or blog posts (e.g., “Best Dog Gear for Rainy Days in Manchester”). These are gold for local link opportunities—and helpful for local shoppers, too.
7. Use HARO (Help A Reporter Out) and Digital PR
Become the Expert
Sign up for HARO and answer journalist queries. Get quoted, get linked. It’s a long game—but a single link from Forbes, Entrepreneur, or Business Insider can be worth dozens of small ones.
Pitch Like a PR Pro
Craft compelling stories around your products. Did you launch a line of zero-waste packaging? Are you empowering artisans from a specific region? Journalists love a good story—and stories earn links.
8. Internal Linking Deserves More Attention
It’s not just about external backlinks. Your internal links help distribute authority across your site, improving SEO performance page-wide.
Link strategically:
- Blog posts to relevant product/category pages
- Category pages to buying guides
- New product launches back to core collections
Google follows these paths, and so do your customers.
Final Thoughts: Build Links That Build Trust
Ecommerce SEO link building is about earning Google’s trust. And that trust comes from real connections, real content, and real value. Focus on getting links from sites that are relevant and trustworthy. The goal is to get links that carry real value.
These kinds of links don’t just boost your rankings for a short time, they also help keep your store visible and trusted over the long run. Links that show genuine value make the biggest difference.
FAQs About Ecommerce SEO Link Building
Why does link building matter for ecommerce sites?
Link building helps search engines see your site as trustworthy and relevant. This improves your rankings on Google, making it easier for potential customers to find your products. Good backlinks also bring referral traffic from other websites, increasing your chances of sales.
What types of websites should I target for backlinks?
It’s best to get links from websites related to your niche that have strong authority. These can include industry blogs, reputable news sites, influencers with their own websites, and local business directories. Links from these sources carry more weight with search engines.
How does internal linking affect SEO?
Internal linking connects different pages on your site, helping search engines understand your site’s structure. It spreads ranking power across your pages and makes it easier for visitors to navigate, which can reduce bounce rates and improve conversions.
Can influencers help with SEO link building?
Yes. Influencers who maintain blogs, YouTube channels, or other content platforms can provide valuable backlinks. These links help boost your site’s authority and drive targeted traffic beyond just social media exposure.
How often should I build new backlinks?
Building links regularly over time is more effective than trying to get many links quickly. Consistent link building signals to search engines that your site remains active and trustworthy, which supports long-term ranking growth.