Recognise any of those? Let's fix it.
A quick call and we'll show you where your affiliate programme is leaking, and the fastest way to turn it around.
AFFILIATE MARKETING
The affiliate marketing agency built for eCommerce growth.
We've grown eCommerce brands since 2011, and now we put that behind your affiliate programme. Our UK team builds, manages and optimises partnerships that bring in better traffic, stronger ROI and affiliates who actually fit your brand.
WHEN TO SWITCH
5 signs you need a new affiliate partner.
If any of these sound familiar, your programme is leaking money it doesn't need to.
01
You can't see measurable ROI from your campaigns, and nobody can tell you exactly what's working.
02
Your promotions feel disjointed, with no real strategy or calendar behind them.
03
You're attracting low-quality traffic that doesn't convert and doesn't fit your brand.
04
You're unsure which networks and tools are right for you, and need guidance over guesswork.
05
You don't trust your partner's reporting, communication or transparency.
WHY 5MS
Affiliate specialists who act like partners.
Not a faceless network reseller. A UK team that treats your programme like our own and proves it in the numbers.
Specialists, not generalists
A dedicated affiliate team that knows what high-performing programmes actually take, built around your brand and goals.
Clear, fast communication
From onboarding to reporting you're updated at every step. No confusion, just straight answers and strategic support.
Your business, treated like ours
We prioritise your results with the same care we'd give our own brand. Your growth is the only scoreboard that counts.
Part of a 360 growth plan
Affiliate sits inside our wider growth packages, so we chase the lowest-hanging fruit first. No wasted hours, no surprise costs.
WHAT'S INCLUDED
Your affiliate programme, run end to end.
Strategy, partners, tracking and ongoing growth. Everything your affiliate marketing needs, handled by one UK team.
Programme strategy & setup
We design the plan around your goals, then build or rebuild your programme on the right network for your brand.
Partner recruitment & vetting
We bring on affiliates that actually fit your brand and audience, and screen out the ones that just burn budget.
Campaign & calendar management
A real promotional calendar, built around your peak seasons, so nothing runs ad hoc or gets left on the table.
24/7 monitoring & fast moves
We watch performance around the clock, spot trends, resolve issues and pivot quickly so you never miss a window.
Transparent tracking & reporting
Clear reporting you can trust, showing exactly where the ROI comes from. No black boxes, no vague numbers.
Ongoing optimisation & scaling
We keep refining commissions, partners and creative, turning a working programme into a growing one.
Want this running on your store? Let's talk.
Book a quick call and we'll map the fastest affiliate wins for your brand, with no obligation.
HOW IT WORKS
From audit to scaling, with you all the way.
A clear path from a messy or missing programme to one that brings in revenue every month.
01
Audit your current programme
We look at what you're running today, where the budget is leaking, which partners pull their weight and which don't. You get a clear picture before anything changes.
02
Build the strategy
We set the plan: the right network and tools, commission structure, target partners and a promotional calendar built around your peak seasons.
03
Recruit and launch
We bring on affiliates that fit your brand, set everything live and make sure tracking and reporting are airtight from day one.
04
Manage, optimise and scale
This is the part most agencies skip. We manage the programme day to day, keep refining what works and grow it month on month. You grow, we stay.
BEYOND AFFILIATE MARKETING
Affiliate is one piece. We do the rest too.
Affiliate works best as part of a wider plan. As a full-service eCommerce agency, we can grow the whole picture, not just one channel.
eCommerce Development
Shopify and Adobe Commerce builds, migrations and ongoing support from a team that lives in these platforms.
ExploreSEO, GEO & AI Visibility
Get found in search and cited by AI engines, so customers reach you whether they search or ask an assistant.
ExploreAgentic Commerce
Get your store ready to be found and bought by AI shopping agents, before your competitors are even set up.
ExploreCRO & UX
Turn more of the traffic you already have into sales with conversion and user-experience improvements that compound.
Explore
LET'S DRIVE SUCCESS, TOGETHER
Let's get your affiliate programme earning.
Book a quick, no-obligation call. We'll show you where the fastest affiliate wins are for your store and exactly how we'd run it.
FAQ
Affiliate marketing, answered.
The questions eCommerce brands ask us before switching affiliate partner.
What does an affiliate marketing agency do?
An affiliate marketing agency builds and runs the programme that pays partners a commission for sending you sales. That covers strategy, choosing the right network, recruiting and vetting affiliates, managing campaigns, tracking performance and optimising over time. The goal is profitable, good-quality sales you only pay for once they happen.
How much do affiliate marketing services cost?
It depends on the size of your programme and how much management it needs. We scope each engagement to the work involved and agree a clear, fixed fee before anything starts, with no surprise costs. Affiliate also sits inside our wider growth packages, so it can be part of a single plan rather than a separate bill. Book a call for a figure for your brand.
Which affiliate networks and platforms do you work with?
We work across the major affiliate networks and platforms, and we'll recommend the right one for your brand rather than pushing whichever pays us. If you're already on a network, we can work with it; if it's the wrong fit, we'll tell you straight and help you move.
How long until we see results from affiliate marketing?
Early activity, recruiting partners and cleaning up tracking, happens in the first few weeks. Meaningful revenue builds as partners ramp up and the programme matures, usually over the first few months. We prioritise the quickest wins first so you see momentum early rather than waiting on one big push.
Can you take over our existing affiliate programme, or do we start fresh?
Either. We can audit and take over what you already run, keeping the partners worth keeping and fixing what isn't working, or build a programme from scratch if you don't have one. The audit tells us which route makes more sense for you.
How do you make sure affiliate traffic is good quality?
We vet every partner before they join, match them to your brand and audience, and monitor performance for low-quality or fraudulent activity. Partners who send traffic that doesn't convert or doesn't fit get removed. You end up with affiliates who actually drive sales, not just clicks.
What makes 5MS different from other affiliate marketing agencies?
We've grown eCommerce brands since 2011, so affiliate sits inside real eCommerce expertise rather than being run in isolation. You get a UK team, transparent reporting you can trust, and the same care we'd give our own brand. Affiliate is also part of our wider growth packages, so it works alongside the rest of your marketing instead of against it.
Is affiliate marketing worth it for eCommerce brands?
For most eCommerce brands, yes. You only pay for results, so the risk is low and the return scales with sales. The catch is that a poorly managed programme wastes money on low-quality partners. Done properly, with the right partners and tight tracking, it becomes one of the most cost-effective channels you run.