If your website isn’t showing up in search results, your content may as well not exist. Search engine optimisation (SEO) is how you make sure your site is found by the right people — at the right time — through search engines like Google.
This guide is designed for one purpose: to help you understand what actually drives visibility in search. We’ll break down the essentials — from technical foundations to content optimisation and on-page strategies — so you can stop guessing and start getting results.
Quick SEO Wins You Can Do in 30 Minutes or Less
Let’s start with five proven SEO actions that can start driving results fast:
1. Submit Your Sitemap to Google Search Console
Why it matters: It tells Google which pages to crawl.
How to do it:
- Go to Google Search Console.
- Click “Sitemaps” in the left menu.
- Add yourdomain.com/sitemap.xml and submit.
2. Improve Page Speed
Why it matters: Fast-loading pages rank better and keep users engaged.
How to do it:
- Run your site through PageSpeed Insights.
- Compress large images.
- Minify CSS and JS.
- Enable caching.
3. Optimize Your Meta Titles and Descriptions
Why it matters: They influence click-through rate (CTR).
How to do it:
- Include your target keyword.
- Keep titles under 60 characters.
- Make meta descriptions enticing (155–160 characters).
Example:
Title: Best Hiking Boots for Women | Trail-Tested Picks Meta: Discover the top-rated hiking boots for women in 2025. Comfortable, durable, and tested on tough trails.
4. Add Internal Links to Key Pages
Why it matters: Helps Google discover your most important content.
How to do it:
- Link older blog posts to your core service/product pages.
- Use descriptive anchor text (e.g., “check out our SEO checklist”).
A Simple SEO Framework for Long-Term Results
Once you’ve covered the quick wins, it’s time to build sustainable traffic growth with the 4F Framework:
1. Fix — Technical SEO
- Make your site crawlable (no broken links, proper sitemap, clean robots.txt).
- Use HTTPS and ensure your site is mobile-friendly.
2. Find — Keyword Research
- Use tools like Ubersuggest or Ahrefs Free Tools.
- Target long-tail keywords (e.g., “best gluten-free dog treats UK”).
- Analyze “People Also Ask” and related searches on Google.
3. Format — On-Page SEO
- Use one H1 per page with your main keyword.
- Include keywords in the first 100 words.
- Use short paragraphs, bullet points, and headings.
4. Fuel — Backlinks
- Create content that’s shareable (guides, stats, free tools).
- Reach out to niche blogs for guest posts.
- Add your site to relevant business directories.
Free Tools You Can Use Right Now
Goal | Tool | Link |
Submit sitemap | Google Search Console | |
Analyze keywords | Ubersuggest | |
Check site speed | PageSpeed Insights | |
Optimize SEO | Yoast SEO (WP) | |
Audit content | ChatGPT Prompts |
Content Optimization Template [Downloadable]
Use this quick-start content template to optimize any webpage or blog post:
Download here (Google Doc): SEO Content Template – Download Now
Included:
- Keyword planner sheet
- Meta tag checklist
- On-page SEO layout
- Internal link tracking
- Weekly SEO update log
Our Clients Example: Fast SEO Fixes That Worked
We helped a client add internal links, fix their meta titles, and compress image sizes. Within 7 days, their blog traffic jumped by 32% and four of their posts moved to page one.
These are real, repeatable results you can apply too.
FAQ
Q: How long does SEO take? A: Some fixes show results in a few days (like meta improvements); other changes (like backlinks or new content) can take 4–8 weeks.
Q: Do I need to blog every week? A: No. Quality > quantity. Start with 1–2 strong pages, then build slowly.
Q: Is it too late to start SEO? A: Not at all. Most websites still miss the basics. Doing them right can quickly push you ahead.
Final Thoughts: Your Next Steps
- Pick 3 quick wins and implement them today.
- Download the template and optimize one existing page.
- Bookmark this page and come back weekly to build momentum.
SEO doesn’t have to be overwhelming. Start small, act fast, and track what works.
Want hands-on help? Reach out for a free SEO visibility audit.
Let’s boost your traffic the smart way.