When it comes to choosing the right frontend solution for your Magento store, the decision can be overwhelming. With options like Magento PWA Theme, Hyvä, and the traditional LUMA theme, each offering distinct advantages, it’s crucial to understand their differences to make an informed choice that aligns with your business goals.
In this comprehensive comparison, we will explore the key features, performance, customization capabilities, and cost implications of Magento PWA, Hyvä, and LUMA themes, helping you decide which one is the best fit for your eCommerce business.
Table of Contents
Key Takeaways
- Progressive Web Apps (PWA) offer a seamless, app-like experience across devices, enhancing user engagement and conversion rates.
- Hyvä simplifies Magento frontend development, offering high performance and lower development costs.
- LUMA, while reliable, is increasingly outdated, making it less suitable for modern eCommerce needs.
What is a PWA?
A Progressive Web App (PWA) is a web application that delivers an app-like experience across any device. PWAs combine the best features of web and mobile apps, providing fast, reliable, and engaging experiences. Built with standard web technologies such as HTML, CSS, and JavaScript, PWAs are designed to work offline, load quickly, and adapt seamlessly to various screen sizes. This makes them ideal for businesses looking to offer a dynamic and responsive user experience.


What is Hyvä?
Hyvä is a modern frontend framework designed specifically for Magento 2. It focuses on simplifying the development process while enhancing performance and user experience. By replacing Magento’s default frontend stack with a lightweight alternative, Hyvä reduces the complexity and size of front-end code, leading to faster loading times and a more responsive design. It is particularly suited for businesses looking for a cost-effective, high-performance solution within the Magento ecosystem.
What is LUMA?
LUMA is the default frontend theme for Magento 2, introduced when Magento 2 was first launched. It is built using the Bootstrap framework and provides a stable and responsive foundation for Magento stores. Despite being the standard choice for many Magento implementations, LUMA has become increasingly outdated over time. It uses a large amount of JavaScript and CSS, which can lead to slower performance. Furthermore, LUMA has not received significant updates since its release, making it less competitive compared to more modern solutions like Hyvä and PWA.

Similarities Between Magento PWA, Hyvä, and LUMA
1. Performance Focus
- Hyvä enhances Magento’s performance by minimizing JavaScript and CSS, leading to faster page load times.
- PWA ensures quick loading times and smooth interactions, even under poor network conditions, by caching resources using service workers.
- LUMA provides a responsive experience but can suffer from slower performance due to its reliance on extensive JavaScript and CSS.
2. User Experience
- Hyvä offers a clean, responsive design that improves the browsing experience.
- PWA provides an app-like experience with features like push notifications, home screen installation, and offline functionality.
- LUMA offers a modern design that is responsive across devices, though it may feel less dynamic compared to PWA and Hyvä.
3. Responsive Design
- Hyvä ensures full responsiveness across all devices, offering a consistent experience.
- PWA is inherently responsive, adapting to any screen size and providing a seamless experience.
- LUMA is also fully responsive, but its performance may lag on mobile devices due to its heavier codebase.
4. Customization
- Hyvä offers a modular structure that allows for tailored customization without compromising performance.
- PWA is highly customizable, with the ability to add dynamic, app-like features.
- LUMA is customizable but can be more complex and time-consuming due to its extensive use of JavaScript and CSS.
Differences Between Magento PWA, Hyvä, and LUMA

Factors to Consider When Choosing Between Magento PWA, Hyvä, and LUMA
1. Pricing
- Hyvä offers a lower initial cost with minimal ongoing maintenance expenses.
- PWA requires higher upfront investment due to the complexity of development and maintenance.
- LUMA is generally cost-effective initially but may incur higher long-term costs due to slower performance and more complex customization needs.
2. Functionality
- Hyvä provides all standard Magento functionalities with performance enhancements.
- PWA adds functionalities like offline access and push notifications, offering a more engaging user experience.
- LUMA provides the basic Magento functionalities but lacks advanced features like offline access and push notifications.
3. User Experience
- Hyvä focuses on a consistent, clean interface across all devices.
- PWA delivers a native app-like experience with smooth animations and interactive features.
- LUMA offers a familiar and reliable user experience but may not be as engaging as Hyvä or PWA.
4. Project Timeline
- Hyvä is ideal for quick deployments due to its straightforward development process.
- PWA requires a longer timeline due to its complexity and extensive planning.
- LUMA offers a moderate timeline, though complex customizations can extend development time.
5. Technical Expertise
- Hyvä is accessible to most Magento developers, reducing the learning curve.
- PWA requires expertise in modern JavaScript frameworks, necessitating additional training or hiring.
- LUMA requires a solid understanding of Magento’s default frontend but can be challenging due to its complexity.
6. Business Goals
- Hyvä suits businesses looking for a cost-effective, performance-enhancing solution within Magento.
- PWA is ideal for those aiming to future-proof their platform with cutting-edge, mobile-first experiences.
- LUMA is a safe choice for businesses that prefer sticking with Magento’s default, stable frontend framework.
FAQs
1. What are the main differences between Magento Hyvä, PWA, and LUMA?
Hyvä focuses on simplicity and performance within the Magento ecosystem, while PWA provides a more complex, app-like experience with offline capabilities. LUMA offers a stable, default option but with slower performance due to its heavier codebase.
2. Can Hyvä, PWA, and LUMA be used for multiple Magento stores?
Yes, all three solutions can be implemented across multiple Magento stores, offering flexibility and customization options based on your needs.
3. What are the costs associated with a Hyvä license?
A Hyvä license involves a one-time fee, generally lower than developing a custom PWA from scratch. LUMA, being the default option, has no additional licensing costs but may incur higher development costs over time.
4. How does PWA improve performance and loading times for Magento stores?
PWA uses service workers to cache resources, enabling quick loading times and offline functionality, which significantly enhances the user experience.
Summary
Choosing between Magento PWA, Hyvä, and LUMA depends on your business needs, budget, and long-term goals. Hyvä offers a cost-effective, high-performance solution for those looking to enhance their Magento store quickly. PWA provides a cutting-edge, app-like experience ideal for businesses focusing on mobile users and long-term scalability. LUMA, while still reliable and stable, is increasingly outdated, making it less suitable for modern eCommerce.
By carefully considering your specific requirements, you can select the frontend solution that best aligns with your business objectives, ensuring a smooth, engaging, and efficient user experience for your Magento store.