For any marketer, keeping up with social media updates is crucial. Adapting to the constant changes in social media platforms and staying informed about social media updates is essential for strategy optimization, enhancing brand visibility, and driving sales growth. These are a few of the most important social media updates that marketers should be aware of at the moment.

Latest Social Media Updates Marketers Must Know
1. Meta’s Offer to TikTok Creators
Meta has recently rolled out a social media update that allows TikTok creators to cross-post their content directly to Instagram. This feature lets creators share TikTok videos as Instagram Reels without needing to upload them separately.
Why it matters:
- Wider Reach: By posting on both TikTok and Instagram, creators and brands can expand their audience without creating new content.
- Time-saving: This saves time and resources since there’s no need to create separate videos for both platforms.
- Monetization Opportunities: Meta is also offering TikTok creators better monetization options, which can help boost marketing efforts if brands collaborate with them.
2. Meta Testing Ads on Threads
Meta’s new platform, Threads, is experimenting with ads. While still in the testing phase, this social media update is worth keeping an eye on for future campaigns.
What marketers need to know:
- New Ad Space: If Threads becomes a successful platform, it could open up another advertising space for businesses.
- Target New Audiences: As users flock to Threads, marketers can tap into fresh audiences who may not be as active on other platforms like Twitter.
If Threads continues to grow, early adoption could help marketers gain an edge in targeting new communities.
3. Instagram’s Insights into Reels Ranking
Instagram recently shared more details about how its Reels algorithm works. Understanding these insights can help improve the performance of Reels.
Key factors that affect Reels ranking:
- Video Completion Rate: The more viewers to watch a Reel to the end, the better.
- Engagement: Likes, shares, comments, and saves all boost the chances of being featured.
- Trending Audio: Using popular music or audio can give Reels more visibility.
- Content Relevance: The algorithm prioritizes Reels that are aligned with user interests.
Actionable Tip: Focus on creating high-quality, engaging Reels that encourage viewers to watch all the way through. Keep an eye on trending audio and incorporate it into the content strategy.
4. How Instagram Ranks Stories
Instagram also revealed how Stories are ranked in the feed. This information is key for optimizing Story strategies.
Factors that influence Story ranking:
- User Interaction: Users who engage with content regularly are more likely to see Stories.
- Story Completion: If users watch a Story from start to finish, it helps increase its visibility.
- Engagement Features: Polls, questions, and other interactive features boost engagement and ranking.
Actionable Tip: Use interactive features like polls, quizzes, and question stickers to drive engagement and keep Stories at the top of users’ feeds.
5. TikTok’s 2025 Marketing Calendar
TikTok has released its 2025 marketing calendar, a crucial social media update highlighting important dates and events for marketers to plan around.
What’s included in the calendar:
- Key Dates: Major holidays and events where TikTok expects higher engagement.
- Trending Campaigns: Special TikTok challenges or trends that can help increase visibility.
- Cultural Moments: Opportunities for brands to tap into viral trends.
How to use it:
- Plan content around these key dates to align with TikTok’s most popular trends.
- Use the calendar to stay ahead of the curve and ensure that campaigns are timely and relevant.
6. Substack’s $20 Million Push to Attract TikTok Creators
Substack, the platform known for newsletters, is investing $20 million to attract TikTok creators. The goal is to bring more TikTok influencers onto the platform and help them grow their subscriber bases.
Why this matters:
- New Content Platform: If TikTok creators start using Substack more, it could become a valuable platform for content marketing.
- Monetization Potential: Substack allows creators to monetize through paid subscriptions, offering another way to connect directly with audiences.
What marketers can do:
- Consider integrating Substack into the marketing mix if the brand works with creators.
- Explore building a newsletter that complements TikTok content, giving audiences more ways to engage with the brand.
7. TikTok’s Auto Ad Campaigns for UK Retailers
TikTok is rolling out a new feature for UK retailers: auto ad campaigns. This feature uses machine learning to automatically create ad creatives, target audiences, and set budgets for campaigns.
What needs to be known:
- Automation: This feature reduces the manual effort required to set up ad campaigns, making it easier to launch and manage ads.
- Smart Targeting: The machine learning system helps automatically optimize campaigns for better performance.
- Ideal for Retailers: This is especially useful for retailers who want to quickly scale campaigns without spending a lot of time on ad setup.
How to use it:
- Retailers in the UK should explore this feature to save time and optimize campaigns.
- For other businesses, this could be a valuable tool in the future as TikTok rolls it out in more regions.
Conclusion
Social media is constantly evolving, and these social media updates demonstrate how rapidly things can change. With TikTok’s new automatic ad tools and Meta’s efforts to entice TikTok producers, marketers have several chances to remain ahead of the competition by staying informed about the latest social media updates.